Daily Archives: August 31, 2014

WHAT IS DIGITAL WITH CAPITAL ‘D’?

August 31, 2014 0 2

In order to put this report and its conclusions into context, it’s important to explain what I mean by Digital with capital ‘D’. It is essential to not see Digital as “just one new channel”. Digital is much more than that. It’s not a passive broadcast channel – in the UK people spend 17 hours per…

WHY WE NEED DIGITAL LEADERS

August 31, 2014 0 1

When formulating the strategy for Digital, one needs to understand the detail of how some of the channels or Digital technology work. This is not always understood or appreciated and strategic decisions are sometimes made by people higher up the chain with little understanding of the consequences. The Digital Lead is not consulted or advice…