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DIGITAL MATURITY- WHAT’S TRIPPING YOU UP?

July 7, 2017 0 0

It’s been a year since I launched the Digital Maturity Test. Since then, over 75 digital leads have responded to it. And a few organisations have used it to create a benchmark for the digital programme they are rolling out. Digital maturity is a measure of how ready an organisation is to digitally transform. The…

SUPPORTERS ARE CHANGING, TRANSFORM TO CATCH UP

June 1, 2017 0 0

The recently released Global Trends 2017 survey from Ipsos Mori provides some fascinating insight in how our world is changing. Overall, the world is anxious – people in developed economies are worried about losing the benefits their parents’ generation had. In emerging economies people feel that they must work to succeed and achieve more at…

HOW DIGITALLY MATURE IS YOUR ORGANISATION?

September 12, 2016 0 0

In many sessions with charity Digital Leads we discussed what support they need to help their organisation go up a level in their use of Digital. One of the conclusions (you can read more about other conclusions here) has been that Digital Leads, their managers and SMT need tools and evidence to help them make the…

CAMPAIGN FOR DIGITAL LEADERSHIP

December 3, 2015 0 0

At eCampaigning Forum 2015 I had a number of discussions with charity digital leads and interested consultants and agencies to develop what we call the Campaign for Digital Leadership. The vision is the not-for-profit sector that is using Digital maturely to achieve its organisational objectives. The objectives of this campaign are to: develop Digital Leadership in the…

TREAT YOUR SUPPORTERS RIGHT, GO DIGITAL

November 9, 2015 1 0

In my previous blog (about the broken charity fundraising model and the potential for Digital to fix it) I pointed to models of online engagement (Airbnb, Uber, ebay) which give people flexibility, build brands with their audiences and offer a seamless user experience (one where you don’t really notice what you are doing to get…

OUR FUNDRAISING MODEL IS BROKEN, DIGITAL CAN FIX IT

October 25, 2015 5 3

Digital is delivering for almost every industry – music, retail, media – and across government. Yet according to some fundraisers, not for charity fundraising. Why not? Probably because, unlike other sectors, charities have been resisting the change that the rise in our digital lifestyles has brought about. Successful commerce has always had a culture of…

WHAT IS DIGITAL LEADERSHIP?

September 3, 2014 0 3

When thinking about Digital Leadership I was inspired by the book ‘Switch –How to change things when change is hard’ by Chip & Dan Heath. They describe leadership through a metaphor of Rider, Elephant and the Path. In summary, the role of a leader (the Rider) is to motivate and build trust in others (the…

WHAT IS DIGITAL WITH CAPITAL ‘D’?

August 31, 2014 0 2

In order to put this report and its conclusions into context, it’s important to explain what I mean by Digital with capital ‘D’. It is essential to not see Digital as “just one new channel”. Digital is much more than that. It’s not a passive broadcast channel – in the UK people spend 17 hours per…

WHY WE NEED DIGITAL LEADERS

August 31, 2014 0 1

When formulating the strategy for Digital, one needs to understand the detail of how some of the channels or Digital technology work. This is not always understood or appreciated and strategic decisions are sometimes made by people higher up the chain with little understanding of the consequences. The Digital Lead is not consulted or advice…