December 3, 2015 by in category Uncategorized with 0 and 0

At eCampaigning Forum 2015 I had a number of discussions with charity digital leads and interested consultants and agencies to develop what we call the Campaign for Digital Leadership.

The vision is the not-for-profit sector that is using Digital maturely to achieve its organisational objectives. The objectives of this campaign are to:

  1. develop Digital Leadership in the sector
  2. increase the awareness of the fact that the sector will have to transform in the way it operates due to the growth of digital lifestyles.

We identified two strategies to help us achieve these objectives:

  • provision of support for Digital Leads in organisations to help them be trusted experts, guiding the organisation through the process of digital transformation
  • raising awareness amongst all levels in the sector that digital transformation needs to begin now

What has happened to date

With the support of Tim Kitchin of Copper Digital I developed the Digital maturity self-assessment tool.

This is a set of dozen or so questions Digital leads answer to get a top-line diagnosis of where they are on the digital maturity spectrum and what they need to do/think about to develop the organisation further.

Digital Leads can use this digital maturity diagnosis to communicate to the rest of their organisation what needs to happen next and to influence up in order to get the support for the digital strategy development and the digital transformation process.

This self-assessment model is a part of the support toolkit for Digital Leads which also includes:

  • Digital Leadership Forum organised in partnership with Fairsay that aims to develop personal leadership and influencing skills in Digital Leads, which has been attended by 50 + Digital Leads over 3 years of it running
  • Coaching and mentoring for Digital Leads
  • Digital strategy development which is rooted in the organisational strategy, vision and ambition
  • Support in the implementation of a Digital strategy

Digital transformation needs to start now

Awareness raising around why charities cannot delay the process of digital transformation is essential as that will lead to investment in Digital Leads and Digital overall.

While most charities are aware that they need to do something about Digital, they are not totally clear why and how this helps their cause/theory of change.

So it is essential to help raise awareness of the market trends and the fact that charities are lagging behind, which will effectively lead to them disappearing and, therefore, not delivering for their cause. Reports, articles and presentations can be a good way of provoking discussion in the sector and at decision-making levels in organisations.

But, sector has been provoked on Digital for years with no transformative effect. I believe this is because the ‘digital provocation’ was too far removed from the realities of many NGOs and beyond the comprehension of senior leadership.

So the kind of ‘provocation’ we’d like more of is ‘tough love’ – an invitation to look at our shortcomings as a sector but also to look for solutions together. It is visionary, but practical.

And some of this is already happening:

But I am aware that there is more of this type of content/challenge/thinking from different experts out there. If you know of new reports and insights like this, please post them in the comments below so I can add them to the list (to be published soon). 


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