Category: Uncategorized

DIGITAL MATURITY- WHAT’S TRIPPING YOU UP?

July 7, 2017 0 0

It’s been a year since I launched the Digital Maturity Test. Since then, over 75 digital leads have responded to it. And a few organisations have used it to create a benchmark for the digital programme they are rolling out. Digital maturity is a measure of how ready an organisation is to digitally transform. The…

HOW DIGITALLY MATURE IS YOUR ORGANISATION?

September 12, 2016 0 0

In many sessions with charity Digital Leads we discussed what support they need to help their organisation go up a level in their use of Digital. One of the conclusions (you can read more about other conclusions here) has been that Digital Leads, their managers and SMT need tools and evidence to help them make the…

CAMPAIGN FOR DIGITAL LEADERSHIP

December 3, 2015 0 0

At eCampaigning Forum 2015 I had a number of discussions with charity digital leads and interested consultants and agencies to develop what we call the Campaign for Digital Leadership. The vision is the not-for-profit sector that is using Digital maturely to achieve its organisational objectives. The objectives of this campaign are to: develop Digital Leadership in the…

TREAT YOUR SUPPORTERS RIGHT, GO DIGITAL

November 9, 2015 1 0

In my previous blog (about the broken charity fundraising model and the potential for Digital to fix it) I pointed to models of online engagement (Airbnb, Uber, ebay) which give people flexibility, build brands with their audiences and offer a seamless user experience (one where you don’t really notice what you are doing to get…