We have struggled to groom our digital journalists for leadership, in part, because we don’t fully know how to use their skills.
It’s critically important to have traditional journalists involved in crafting and implementing our digital strategy. But having so many of these [digital leadership] posts filled by traditional journalists deprives us of deep expertise to push our digital efforts to the next level.Leaked New York Times Newsroom Innovation report
To succeed, organisations need to respond to the market, which is increasingly Digital.
Often there is a lack of clarity on how Digital contributes to achieving the strategic objectives of an organisation.
This report identifies the state of Digital in the UK not-for-profit sector in four main areas of strategy development:
The report includes:
1) Insight from the ECF Digital Leadership Forum 2014 held in Oxford 10-11 April 2014
2) Findings of a two-part The State of Digital Leadership in the not-for-profit sector 2014 survey developed to help identify trends in how Digital is organised in the UK not-for-profit sector
What digital roles have organisations invested in and where are they in the organisational hierarchy?
51 organisations took part in the survey and Digital Leadership Forum combined.
The survey responses overwhelmingly come from the UK (80%) with a few responses from US, Ireland, Finland, Switzerland and India.
Respondents include a good spread of international development, animal welfare, environmental and health organisations with an equal focus on fundraising and campaigning as well as a good spread of organisations of different size measured by income.