Over the years I had a number of discussions with charity digital leads and interested consultants and agencies about developing what we call the Campaign for Digital Leadership. The  vision is the not-for-profit sector that is using Digital maturely to achieve its organisational objectives.

Therefore, the objectives of this campaign are to:

  1. Develop Digital Leadership in the sector
  2. Increase the awareness of the fact that the sector will have to transform in the way it operates due to the growth of digital lifestyles in markets we operate in.

We identified two strategies to help us achieve these objectives:

  • Provision of support for Digital Leads in organisations to help them be trusted experts, guiding the organisation through the process of digital transformation
  • Raising awareness amongst all levels in the sector that digital transformation needs to begin now


Digital Leaders toolkit


My consultancy Digital Leadership is specifically focusing on providing support to Digital Leads in guiding their organisations through the process of digital transformation.

There are a number of tools I’ve developed over the years:

Digital strategy development framework – which identifies the main purpose of Digital for an organisation. Drawing from organisational strategy & brand it identifies what needs to be done in the areas of Planning & Processes, Staffing & Training and Systems & Data in order to achieve this purpose.

The Digital Maturity test –  a set of 14 questions Digital Leads answer to get a FREE top-line diagnosis of where they are on the digital maturity spectrum and what they need to do/think about to develop the organisation further.

Digital Leads can use this digital maturity diagnosis to communicate to the rest of their organisation what needs to happen next and to gather support for the digital strategy development and the digital transformation process.

The Digital Maturity is also the initial part of the digital strategy development – it provides internal insight into how Digital works in an organisation.

Digital skills audit – Digital strategy and digital maturity processes recommend what needs to be done to achieve the purpose of Digital. Digital skills audit identifies digital skills available/missing in the organisations and helps formulate Learning & Development programme the organisation needs to develop and roll out. It also informs the recruitment strategy of the organisation.

Digital Leadership Forum organised in partnership with Fairsay that aims to develop personal leadership and influencing skills in Digital Leads, which has been attended by 60 + Digital Leads over 4 years of it running.

DLF refreshers – quarterly get-togethers of digital leads where they can discuss main issues they are facing in leading digital in their organisation and learn from each other.

Coaching and mentoring for Digital Leads – This consists of 6 one-to-one sessions every 4-6 where we work through a specific set of issues digital leads want to focus on.


Digital transformation needs to start now


Awareness raising around why charities cannot delay the process of digital transformation is essential as that will lead to investment in Digital Leads and Digital overall.

While most charities are aware that they need to do something about Digital, they are not totally clear why and how this helps their cause/theory of change.

So it is essential to help raise awareness of the market trends and the fact that charities are lagging behind, which will effectively lead to them disappearing and, therefore, not delivering for their cause. Reports, articles and presentations can be a good way of provoking discussion in the sector and at decision-making levels in organisations.

But, sector has been provoked on Digital for years with no transformative effect. I believe this is because the ‘digital provocation’ was too far removed from the realities of many NGOs and beyond the comprehension of senior leadership.

So the kind of ‘provocation’ we’d like more of is ‘tough love’ – an invitation to look at our shortcomings as a sector but also to look for solutions together. It is visionary, but practical.